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Climate change and biodiversity loss are the most pressing environmental challenges of our time. Food systems contribute to 80% of global deforestation and are responsible for 29% of global green house gas emissions (GHG).  Addressing this issue requires urgent action and is the responsibility of all to reverse the damaging impact manufacturing process can have on the planet. We are on a journey towards reducing the impact of our operations, with a clear goal to have Net Zero green house gas emission by 2050.


We are on a mission to reduce our impact on the planet, with an ambition to hit Net Zero greenhouse gas emissions by 2050 and start our journey towards soil and ocean regeneration.

Kerstin Schmeiduch, Head of Corporate Comms and Sustainability for Purina Europe


Reaching Net zero emissions is a key part of Purina's sustainability journey

Reaching Net zero emissions is a key part of Purina's sustainability journey

Achieving reduced emissions will involve significant changes that will transform our business. Going forward we will focus on four key areas for accelerated action.

Sourcing & regeneration

Sourcing is a critical part of reducing our Net Zero journey and implementing new ways of growing ingredients can help us do so. In addition, we want to go beyond simply reducing our impact and work towards a regenerative approach.

Regeneration banner for Purina Sustainability
Advancing our regeneration journey
As we continue our journey to Net Zero, along with our other sustainability focused initiatives we are committed to focus not only on reducing our impact, but on the regeneration of resources. In our journey to regeneration we will aim to go beyond protecting the natural environment, with the ultimate goal being to enabling closed loop systems that can actively feed natural resources back into the planet. Regeneration of soil and ocean ecosystems is one of our commitments and we have set ourselves clear goals to be established by 2030.
person holding soil in their hands
The benefits of regenerative agriculture
Regenerative agriculture is a holistic farming approach that aims to conserve and restore farmland soil and its ecosystem. Regenerative agriculture is focused on improving soil health and soil fertility and has multiple benefits. These benefits include capturing carbon from the atmosphere and sequestering it as carbon in soils and plant biomass. This enables reduced greenhouse gas emissions and helps improve farmland resilience to climate change.
green algae in the ocean
Ocean regeneration
Ocean regeneration using seaweed can help remove carbon dioxide from the atmosphere. Seaweed can also help remove other pollutants leaking into the seas and oceans, including excess nutrients from agricultural fertilizers. Seaweed uses the carbon and nutrients to grow and constantly renew itself, leading to improved eco-systems for other marine life organisms and storage of some of this carbon on the seabed.

Manufacturing and logistics

It's no surprise that manufacturing and logistics processes produce greenhouse gas emissions. Our focus on driving efficiencies in how we make our products, the type of energy we use to run our factories, to efficiencies in getting our products from A to B, all contributes towards our Net Zero ambition.

Driving Efficient Manufacturing and Logistics
Driving Efficient Manufacturing and Logistics
We're reducing the impact of our operations through actions including reducing waste to landfill for our factories to zero, and assessing opportunities with our suppliers to use technology which can help reduce our green house gas emissions helping us work towards reaching net zero. For example, we are exploring methods to convert gas to electricity using heat pump technology. As part of Purina's sustainability journey, we're also building a leaner logistics network through increasing load fill and increased direct deliveries to help reduce kilometres travelled across our European transportation network. Other efficiencies include using technology to fill vehicles and plan journeys more efficiently, shifting to lower emission routes like rail and shipping. We have joined the European Clean Truck Alliance, through Nestlé, who are working on reducing the climate impact of truck transportation in Europe.
Renewable Electricity
Renewable Electricity
At Purina, all our European factories are already purchasing 100% renewable electricity.
Renewable electricity can be created through a variety of sources, including wind power, solar power, and hydropower. Our Purina factories are purchasing renewable electricity through a variety of means.

Transforming our product portfolio

The ingredients we use contribute more than two thirds of the green house gas emissions for our brands, including how they are produced and processed. We will take action in the coming years to reinvent our recipes, with the goal to reduce our impact through making better use and choice of resources.

Consumers continue to expect Purina to deliver best-in-class products that provide health, taste and enjoyment for their pets and we have every intention of maintaining the quality of our products. To keep delivering quality pet nutrition whilst reducing our climate impact is at the core of our work. Click on the ingredients below to find out more about some of our initiatives.


Transforming our packaging plays a key role in our Journey to Net Zero. Improving the recyclability and reusability of our pet food packaging not only helps to reduce packaging waste but also makes packaging more easily recyclable, which can reduce GHG emissions.


We remain committed to designing 100% of our packaging for recycling. By 2025, we expect that above 95% of it will be.

Cedric Moulin, Packaging Platform Manager for Purina Europe


Going forward we will focus on reducing single-use packaging and working towards all of our packaging being recyclable or reusable. Our ambition is still that 100% of our plastic packaging will be design for recycling. By 2025, we expect that above 95% of it will be. We also aim to also reduce the use of virgin plastics by one third for 2025. And we are working on reducing both the number of different material layers and the complexity of those materials to make our packaging easier to recycle. The reduction in the use of virgin plastics and increase in use of recycled materials contributes to the reduction of green house gas emissions. 

Of course even when all of our packaging is designed for recycling, it is still essential that the correct infrastructure exists for local councils to be able to collect and recycle the packaging to complete the process. And even where this local infrastructure exists sometimes it also requires a helping hand from the people who purchase our products, for example by separating packaging or popping to the recycling bank.

Learn more

Our Packaging Journey

In partnership with suppliers, we're creating new, less complex packaging materials. For example Gourmet Mon-Petit Intense Pouches, and Felix Soups mono-material pouches use only one type of material, and are designed for recycling. Simultaneously, we have also been exploring alternative packaging solutions,  such as a pilot scheme to include refillable dispensers in Switzerland. To help us recycle you can find the information for the majority of our products in the link below! Over 78% of our products are already designed to be recyclable. Bear with us, the team here at Purina are working on the rest!

Learn more

A woman runs along the beach with two dogs
You can discover all Our Commitments for pets, people and the planet here.