Promote pet adoption through collaborations and partnerships
Our top 10 markets across Europe will be supporting adoption programmes and organisations to help improve pet adoption rates.
Our Point of View:
Purina, Charity Partnerships, and Collaborations
At Purina, we love pets and passionately believe in the benefits that pet ownership bring to an individual and society as a whole. While pet lovers couldn’t be without their pets, and the majority of pets around the world are well loved and cared for, due to economic and social factors, thousands of dogs, cats and other animals are abandoned each year and the numbers are rising. We ecognize we are in a unique position and whilst we are already involved in a number of programmes that promote pet adoption through collaboration and partnerships, we want use our experience and partnerships in some countries to help more pets find loving homes
At Purina, charity partnerships are an important part of our commitment to helping pets. We can see the huge difference we are already making through our existing partnerships with charities and organisations across the region.
Our other commitments
Lead the industry in pet nutrition and health research
As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.
Help reduce the risk of pet obesity through collaborative prevention programmes
At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.