Promote responsible pet ownership programmes for children
2,000,000 children participating in our programmes.
Our Point of View
At Purina, we believe that when people and pets bond, life becomes richer and that there are multifaceted benefits to pet ownership. Children are the next generation of pet owners and its important that they recognise the benefits of pets and understand how best to behave around them. Pets teach children life lessons of responsibility, showing affection and respecting boundaries.
We want to ensure that as many children as possible across Europe learn about responsible pet ownership from how to approach a pet, how to understand their behaviour, how to care for, feed and groom a pet; shaping them into responsible pet owners of the future.
Across Europe we have had many countries running successful responsible pet ownership programmes for many many years. Animal welfare bodies In Italy, for example, the ‘Scuola di Petcare’ has been running for 10 years, educating roughly 250,000 primary school children and their families about the benefits of responsible pet ownership. We have similar programmes in France, Russia and Germany to name a few.
Our other commitments
Lead the industry in pet nutrition and health research
As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.
Help reduce the risk of pet obesity through collaborative prevention programmes
At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.