OUR COMMITMENTS

Our commitments are ambitious but we are 100% dedicated to working hard to ensure we deliver on every one. There are many things we’re already working on at Purina: sustainability, improved nutrition, and ongoing research are just some of them. Some can be achieved by ourselves, while others will require partners’ expertise and support if we are to make a significant difference. Either way, we will hold ourselves accountable for delivering results and we will update our progress on a regular basis.

Create jobs at Purina for young people across Europe

We recognise that attracting and retaining great people is critical for the future of our business.

Create jobs at Purina for young people across Europe
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Promote pets in the workplace

We want to use our expertise in allowing pets in our offices to help other companies do the same.

pets-at-work-initiatives-
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Remove artificial colourants from our products

Many of our products are already free from artificial colourants. By 2023 all will be.

Remove artificial colourants from our products
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Deliver accessible product information and pet care advice

We believe in empowering consumers to make informed choices.

Deliver accessible product information and pet care advice
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Promote responsible pet ownership programmes for children

We want to help educate more children across Europe to learn about responsible pet ownership.

 Promote responsible pet ownership programmes for children
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Implement responsible sourcing

We’re committed to ensuring that we and our suppliers act in a responsible and sustainable way.

 Implement responsible sourcing
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Lead the industry in pet nutrition and health research

As a company of pet lovers we are dedicated to leading the way in keeping pets healthy and happy, through industry leading nutrition and pet understanding.

Lead the industry in pet nutrition and health research
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Help reduce the risk of pet obesity through collaborative prevention programmes

At Purina, we want to raise greater awareness of pet obesity and work with partners to create holistic prevention programmes.

Help reduce the risk of pet obesity through collaborative prevention programmes
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Improve the environmental performance of Purina’s packaging

We have an obligation to reduce our environmental impact and encourage recycling.

Improve the environmental performance of Purina’s packaging
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Promote pet adoption through collaborations and partnerships

We want to help more pets find loving homes.

We want to help more pets find loving homes.
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